Logo Design Tip: Less is more

Thinking about changing your logo? Or perhaps just modifying it a little? Design trends in 2014, suggest that simple logo designs are more versatile for promoting your brand. Take a look at one of your favourite leading brands, for example. More than likely, their logo has recently been stripped back to the bare minimum.

When designing a logo, or updating an existing one it’s important to keep your end product in mind. If technology is a part of your everyday life, it’s more than likely you will want to use your logo online as well as for print.

One of the ways to keep your logo simple is to use one colour. The benefit being, that it will look great when reversed out of a:

  • block of colour
  • background photo
  • patterned background

Now imagine where that one colour logo might be used…

Online examples:

  • a website
  • Facebook
  • Twitter
  • LinkedIn etc

Print examples

  • business cards
  • stationery
  • brochures
  • advertising
  • signage
  • clothing etc

Ideally, you want to keep the look of your logo consistent across all mediums. So, before sending your ‘much-loved-logo’ off to the signwriters or printers, make sure it’s working for you online too.

Say, for instance, the final artwork for your new logo has just come back from your designer. Excited to promote your new look online, you upload the logo as your profile pic on your Facebook Fan Page. As you go through the process, to your disappointment, the logo doesn’t fit the required square format! Rather, your logo was only designed in a landscape format.

So you see, taking time to work through these potential problems at design stage, can save you lots of headaches further down the track.

Ask yourself this question. Is my logo versatile and usable in different mediums? If your answer is ‘no’, it may be time for change.

 

 

 

Heather Lee

Heather Lee

Heather has had many years experience as a graphic designer in both the advertising and publishing industry. She enjoys helping others by providing solutions to visual problems for print and the web.
Heather Lee

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