How to solve problems with pictures

solve problems, visual thinking, videoscribe, pictures

Have you ever used the back of a napkin to sketch out an idea to clarify a problem or sell an idea?

I’ve read a book by Don Roam, author and international best seller of ‘The Back of the Napkin: Solving Problems and Selling Ideas with Pictures’. If you want a great resource to help you master the art of visual thinking this is a great place to start. Don believes everyone is born with a talent for visual thinking, even those who think they can’t draw. As a consultant, he’s shown Microsoft, eBay, and Wells Fargo how to solve problems with pictures.

For more information check out his website

I decided to apply what I learnt from the book. Not on the back of a napkin but in a VideoScribe.

Let me know what you think.


Heather Lee

Heather Lee

Heather has had many years experience as a graphic designer in both the advertising and publishing industry. She enjoys helping others by providing solutions to visual problems for print and the web.
Heather Lee

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Comments 8

  1. It occurred to me that I think I do that but never thought of it that way. I write and then draw a pijture to show what it is I see and the lesson or message I am trying to convey. BTW: I bought the app but have had little time to work with it. There is so much to do and so little time… Sigh!

  2. I was thinking the same thing Susan, then unlocked some gems reading Don Roams book “On the back of a Napkin”. What I liked about his processes was how you can deal with any complex issue and break it down in a way that a visual person can relate to and also supply enough data for an analytical person to be convinced. He demonstrates examples in the book. So it doesn’t matter what profession you are in its a helpful process to use. Thanks for your comments!

    1. Thanks Aloted. So true, a picture does paint a thousand words.

      Guess what? I only used Sparkol’s image library to create this scribe – no drawing required. I know that sounds terrible coming from a graphic designer – I was trying to make a point that simple stick figures can tell stories too.

      Thanks for stopping by!

    2. I’m with you Aloted. I can’t draw either. But I do have 2 pads hanging on my walls here in my office to help mind map. It might not be the drawing to tell a story but boxes, circles, and arrows are technically drawing (at least for me).

  3. Great post Heather! I am a very visual person so pictures work great for myself. I really like how you post a video instead of writing long content. As a reader I feel more engaged. Great job!

    1. Thanks for your feedback Gary. I’m visual like you and keen to ultilise video more in the future. I might have to branch out a bit more and try some other software 🙂

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