Diesel Performance Solutions

DPS FCDeliverables
Print Design
Email marketing

Diesel Performance Solutions are proud sponsors of Tactorpull NZ and show exhibitors of all NZ’s major Agriculture field days are independent ECU Remapping Specialists.  Mark Hohneck and Chris Burnell (founder) have been operating Diesel Performance Solutions since 2001. As mechanics they grew their business from their garages and now have a team across New Zealand, Australia, UK and Canada. DPS gives you more torque, power, better fuel economy and improved performance to commercial vehicles, tractors, trucks, boats, buses and private cars.

DPS spread

CHALLENGE
Mark asked TLDL to design a printed newsletter that reflected DPS’s brand personality that he could showcase to a small number of prospective clients  He wanted to include content that would resonate with his readers and experience the DPS story and personality. He would provide relevant information about DPS’ services and engagement in the community, with a clear call to action.
The same content was to be adapted for an e-newsletter to share with those on the DPS email list along with an online link to share on social networks like Facebook.
Our goal was to create an experience that instantly captured the attention of farmers and convert ‘the looking’ into clients.
DPS bk
RESULTS
The newsletter showcases DPS’s unique communication style and does a great job at setting them apart from the crowd with it’s clear promise, strong visuals and references to video testimonials from the website. Doing what DPS does best, the newsletter has been a powerful sales and marketing tool for attracting new opportunities. Since creating the newsletter DPS has seen immediate results. Customers have made enquiries in direct response to the newsletter’s consistent line of communication which in turn has led to sales.
CLIENT TESTIMONIAL

“The Little Design Lab has been instrumental in creating our work.
Heather is always efficient and “goes the extra mile”.
Working with the Little Design Lab has been easy and the work has been done on time.
Nothing has been too hard for Heather and she is always happy to get it right.”

Mark Hohneck, Hawke’s Bay Technician

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Heather Lee

Heather Lee

Heather has had many years experience as a graphic designer in both the advertising and publishing industry. She enjoys helping others by providing solutions to visual problems for print and the web.
Heather Lee

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