Logo Design Tip: Less is more

Thinking about changing your logo? Or perhaps just modifying it a little? Design trends in 2014, suggest that simple logo designs are more versatile for promoting your brand. Take a look at one of your favourite leading brands, for example. More than likely, their logo has recently been stripped back to the bare minimum.

When designing a logo, or updating an existing one it’s important to keep your end product in mind. If technology is a part of your everyday life, it’s more than likely you will want to use your logo online as well as for print.

One of the ways to keep your logo simple is to use one colour. The benefit being, that it will look great when reversed out of a:

  • block of colour
  • background photo
  • patterned background

Now imagine where that one colour logo might be used…

Online examples:

  • a website
  • Facebook
  • Twitter
  • LinkedIn etc

Print examples

  • business cards
  • stationery
  • brochures
  • advertising
  • signage
  • clothing etc

Ideally, you want to keep the look of your logo consistent across all mediums. So, before sending your ‘much-loved-logo’ off to the signwriters or printers, make sure it’s working for you online too.

Say, for instance, the final artwork for your new logo has just come back from your designer. Excited to promote your new look online, you upload the logo as your profile pic on your Facebook Fan Page. As you go through the process, to your disappointment, the logo doesn’t fit the required square format! Rather, your logo was only designed in a landscape format.

So you see, taking time to work through these potential problems at design stage, can save you lots of headaches further down the track.

Ask yourself this question. Is my logo versatile and usable in different mediums? If your answer is ‘no’, it may be time for change.

 

 

 

Heather Lee

Heather Lee

Heather has had many years experience as a graphic designer in both the advertising and publishing industry. She enjoys helping others by providing solutions to visual problems for print and the web.
Heather Lee

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Comments 7

  1. Heather,

    That’s great advice. I’m working on a re-design right now so this could not have come at a better time. My blog is already very minimalist and though I don’t strive to be a full blown minimalist in my life it is something I’m naturally drawn to.

    Thanks for the tips.

    Darrell

    1. Post
      Author

      Glad the post was helpful Darrell. I think designers now realise simplicity is best, especially with the onslaught of this information age. All the best with you re-design! Need any help let me know. Thanks for stopping by!

  2. Hi Heather,
    Thanks for the advice.
    I’m waiting to see some design ideas from my artist friend – now that I have two blogs, I’ll need two logos!
    Kathy.

    1. Post
      Author

      Thanks for your feedback Kathy. If there are any questions you have regarding logos, file formats and sizing let me know. I’m wanting to reply to questions in up-and-coming posts. The other thing to think about is designing your logo inline with the look of your brand and identity. I’ll talk about that in my next post. It’s an exciting process designing a brand and I wish you all the best with your endeavours!

  3. Hi Heather, These are really great tips. To often people forget how it will look in other platforms. Checking that and the needed sizes (every requirement is a bit different) before you go forth is very good advise. 🙂

    1. Post
      Author

      Hi Susan, and so true! It’s only recently that I’ve encountered these problems myself. Sometimes companies use a master style guide which addresses these issues from the outset. Thanks for your input!

  4. Pingback: Logo vs Brand: Are they Different? - The Little Design Lab

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