In New Zealand, QR codes or ‘Quick Reference’ codes are becoming more popular and used by companies and organisations to grow their business.
I’m working on a promotional cover for a client and on the back above the address and contact details they have included a QR code. Their customers can instantly link to my client’s website just by scanning the QR code from their smart phone i.e. Android, Blackberry or iPhone. (That’s presuming they have internet connection on their smart phone. Hence it also pays to include the web address in your printed material).
For those not familiar with QR codes, I’ve listed the differences between a standard bar code and a QR code below.
A standard bar code:
– is one-dimensional
– holds up to 20 digits
– tracks inventory
– used in printed: coupons, packaging, books etc
A QR Code / matrix bar code:
– is two-dimensional
– holds thousands of characters
– application includes: accessing website url, product tracking, time tracking and more
– accessed from printed material i.e. billboards, business cards, staff clothing, advertisements etc
The advantages of using a QR code:
– instant access to a webpage
– no need to write the details down
– no need to manually enter a url into a web browser.
The disadvantages of using a QR code:
– can only be used by those with smart phones
Create your own QR code!
If you have your own blog and use a smart phone try creating your own QR code. I made one for myself and it was free, fun and easy to do:
On your computer:
1. In your web browser search for http://goo.gl/ (Google URL Shortener)
2. Enter your website url
3. Click on ‘details’ next to your listed website
4. Right click (‘option’ click for mac) QR code (top right) and ‘save as image’ to your computer
5. Import QR code file into a layout and print.
On your smart phone:
6. Download and install a QR reader (There are many free readers to choose from using iTunes for iPhones or Google Play for Androids)
7. Open the QR reader
8. Point your smart phone over your printed QR code so it fits within the guides onscreen.
9. Presto! The QR reader will automatically grab the image and link you to your blog!
NB. If you do use the QR code for marketing material make sure the file is high resolution before going to print!