Get quick access to your blog with a QR code

QR code

In New Zealand, QR codes or ‘Quick Reference’ codes are becoming more popular and used by companies and organisations to grow their business.

I’m working on a promotional cover for a client and on the back above the address and contact details they have included a QR code. Their customers can instantly link to my client’s website just by scanning the QR code from their smart phone i.e. Android, Blackberry or iPhone. (That’s presuming they have internet connection on their smart phone. Hence it also pays to include the web address in your printed material).

For those not familiar with QR codes, I’ve listed the differences between a standard bar code and a QR code below.

 A standard bar code:

– is one-dimensional

– holds up to 20 digits

– tracks inventory

– used in printed: coupons, packaging, books etc


A QR Code / matrix bar code:

– is two-dimensional

– holds thousands of characters

– application includes: accessing website url, product tracking, time tracking and more

– accessed from printed material i.e. billboards, business cards, staff clothing, advertisements etc


The advantages of using a QR code:

– instant access to a webpage

– no need to write the details down

– no need to manually enter a url into a web browser.


The disadvantages of using a QR code:

– can only be used by those with smart phones


Scan QR code

Use a mobile app to scan a QR code which connects back to your blog.


Create your own QR code!

If you have your own blog and use a smart phone try creating your own QR code. I made one for myself and it was free, fun and easy to do:

On your computer:

1. In your web browser search for (Google URL Shortener)

2. Enter your website url

3. Click on ‘details’ next to your listed website

4. Right click (‘option’ click for mac) QR code (top right) and ‘save as image’ to your computer

5. Import QR code file into a layout and print.


On your smart phone:

6. Download and install a QR reader (There are many free readers to choose from using iTunes for iPhones or Google Play for Androids)

7. Open the QR reader

8. Point your smart phone over your printed QR code so it fits within the guides onscreen.

9. Presto! The QR reader will automatically grab the image and link you to your blog!

10. Enjoy!

NB. If you do use the QR code for marketing material make sure the file is high resolution before going to print!















Heather Lee

Heather Lee

Heather has had many years experience as a graphic designer in both the advertising and publishing industry. She enjoys helping others by providing solutions to visual problems for print and the web.
Heather Lee

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Comments 7

  1. I love QR codes and just had them printed on my business cards and it’s on my blog page…but I never knew or took the time to find out what “QR” meant – lol!!!!

    1. LOL. Hi Antionette! I thought I had better find out what they were before I decided to print them on my business card lol. Have you tried using your QR code on a flyer or poster? I thought it would be fun to stick one up on a local notice board at the supermarket and see if I get any traffic back to my blog. Thanks for stopping by and commenting!

  2. Thanks, Heather. I just did the DIY steps and it works. I have saved the QR image as well. You shared a great article. I google+ it.

    1. Awesome! Thanks for sharing that Catherine. Since writing that post I’ve been noticing more uses for QR codes. Some designers are even creatively finding ways to make them look pretty. There are some neat examples on Pinterest. Thanks again! I appreciate your comments and sharing 🙂

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