Where do good ideas come from?

  It happens over coffee, in the classroom and design studios, but now we are seeing it on larger scale in online communities and mastermind groups. The conventional way of reaching that ‘eureka’ moment in solitude has been replaced by the 21 Century ‘aha’ moment. It comes as people from different backgrounds share their unique voices, talents and perspectives to find solutions to every …

3 Things I’ve learnt from networking

3 things I've learnt from networking

  One of the things we women do well is developing relationships with other women. We love sharing our lives, business experiences and expertise and it’s usually over a cup of coffee. At the beginning of the year I joined Venus. A network for New Zealand women in business. The community is designed to help women in business achieve profitable, sustainable growth …

10 Steps to creating an effective logo

10 Steps to creating an effective ogo

  There are many things to consider before designing a logo. Firstly, for your logo to ‘stand out in the crowd’ it must be supported by its brand. You need to be clear on your brand’s ‘position’ and ‘message’. For a logo to be well designed it must be: recognisable, refined, relatable, readable and relational. (You can read more about …